Creating a brand is much more than choosing a name or creating a logo
It is all about expressing the company spirit and establishing an emotional connection with your clients. When we meet a startup or a company that needs to define its position in the market our main task is to visually represent the intangible of the company, by enhancing its uniqueness and values above all. We express the promise the company does to its clients through all the touchpoints, from the logo to printed graphics, from color palettes to the voice of tone.
Our Branding workflow
1 Brand SWOT: to define strenghts, weaknesses, opportunities and threats of your market
2 Sector analysis and positioning: the qualitative analysis of competitors from your market and good examples from other markets
3 Naming: 5-10 options of potential names that we found out to be distinctive with the concept behind them
4 Logo design: 3-5 proposals of logo with different look and feel and color tones
5 Brand guide design: a book that will contain all the details on how to use your new brand