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5 ways to inspire trust with your website

Building trust in a person is something that takes a while. For a website it’s basically the same. But it needs to be done in as little as a few seconds.

This is why we created this checklist you can use to improve how people perceive you.

1. Social proofs

I’ve seen lots of great businesses who have been working with a lot of big clients, have gotten great press.. but don’t show anything on their website. Don’t make the same mistake. Being humble might be a good thing in the real world but online, where you have 5 seconds to stop users from leaving your website this approach simply doesn’t work.

so if you can, please remember to always:

if you have good numbers you could also consider:

2. Testimonials

Testimonials are going through a difficult phase. According to a research about 62% of customers believe that they a either pàyèd or completely made up. Despite that, though they still remain a very common way to improve credibility and build trust. In order to make them look more real you can use these little tricks:

3. Certifications

Perceived security needs to be addressed depending on what you do. If you have an e-commerce website you will have different and more complex issues than with a simple and static showcase website.

But let’s start from the basics.

Using a secure connection makes it harder for bad guys to mess things up. https certificates are now a widely used standard for making websites more secure. But strangely there are still some websites, even banks (!!!), without SSL certificate.

Using one of those is not just a matter of security but also of the users perceptions. Having a little green lock alongside your domain telling them that it’s secure is huge for credibility.

There are some other generic safety seals that can be used for trust, especially if you treat peoples personal information / passwords / money.

But it doesn’t end here. If you are in a specific sector you might know more specific seals or certifications that can boost your credibility. Think about what your costumers would like to hear!

4. Authentic images

Using stock photography is often an easy way to make a website look visually more appealing. Almost anything can be found on stock websites, for very little money. So the temptation to use stock photography is very strong. The downside for this kind of approach is a lack of authenticity of those images.

Let’s make an example. So many restaurants use stock photography for their dishes. But finding stock images that are the same as your actual dished is almost impossible. What happens is that peoples expectations are not met, leaving them disappointed.

But the absolute number one in any business will always be the following: showing photos of the people behind the website. Statistics show that the “about” page on many websites is one of the most visited page after the homepage. The reason for this is that the user wants to learn a little more to see if you are trustworthy and credible. Using authentic photos of yourself, your team or partners is the easiest way to reach this goal.

As a general rule not more than 50% of the images being used on a website should come from stock photo sites.

5. The real world

There is another huge opportunity to when it comes to building trust. Showing photos of your places in the real world, like your offices, buildings or factories is widely underrated. It helps creating a connection and making them feel almost as they know you already a little.

As we said, gaining somebodies trust is hard. At the same time it’s very easy to be lost again if you don’t deliver and let your costumer down somehow. Are you thinking about using some of the above in your project? Let us know in the comments!

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.

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How does glueglue work and what are the areas of expertise?

We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.

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What distinguishes glueglue from other top design or product agencies?

To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.

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Can you do web design?

We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.

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Do you also do branding or should I look for another agency?

Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.

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How much does it cost to entrust you with a digital project?

We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.

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Do you also work with early stage startups, therefore with limited resources?

Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.

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