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All you need to know about the new SERP layout

To provide the most precise answers to a user’s query in the shortest amount of time, Google constantly develops and updates its algorithms.

To stay competitive, a website owner should carefully track all these changes and adapt their online strategies to Google’s modifications. Let’s see how Google has changed its results in recent times.

Google’s redesigned SERP (search engine result pages) layout for the desktop so that the text ads are not displayed at the right side of the page anymore. Instead, Google positions now three paid ads at the top of the page and at least one at the bottom.

Knowledge Graph

There are times when finding the best answer to your question requires not only a single entity, but rather a list or group of connected information. Now, with the Knowledge Graph, Google can provide this knowledge too, with a new interactive carousel at the top of the results page. The Knowledge Graph was introduced in 2012 and has been constantly updated ever since.

What is a Featured Snippet?

The content that appears within this option is generated algorithmically and reflects what people search for and what is available on the web. This featured snippet block includes an extract from a recommended webpage, a link to the page, one image, the page title and its URL. I might look like this:

People also ask

The Related Questions card shows questions that Google believes might relate to your search. Each question expands into something that looks like a Featured Snippet. When you choose the question from it, Google elaborates the list adding new information and possible queries from different websites. Related Questions are integrated with distinctive organic results and their location in the SERP may vary.

Google Image

The first and the most evident SERP change that one can notice is the appearance of tabs in the “Image section” at the top of the page – this feature will enable you to research a topic faster and more in depth than before. When you click on a certain tag, it displays images from one category just like on Pinterest.

Ordered Lists

Ordered lists classify and arrange information from unordered lists using a distinct pattern. They’re especially useful for specifying steps or series of such things like dates, recipes or places.

How you can get featured

As a matter of fact, you can’t. Most pages that get into the Featured Snippet are already present on the first page for the query, most likely, among the top five positions. So, the first step you can’t skip is ranking high with your targeted query. If you’re not there, you won’t be able to get into the Featured Snippet. That is why, you have to work on SEO results and improve your positioning on Google. What’s interesting, is that this featured search results does not appear to be on google.it yet, but it is already active on google.com.

More info

Google seems to be always experimenting with their search engine result pages (SERPs). If you are interested about this kind of results, you can turn to a complete guide to understanding search results.

You can download the Google search result here.

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Why choose glueglue?

We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.

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How does glueglue work and what are the areas of expertise?

We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.

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What distinguishes glueglue from other top design or product agencies?

To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.

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Can you do web design?

We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.

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Do you also do branding or should I look for another agency?

Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.

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How much does it cost to entrust you with a digital project?

We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.

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Do you also work with early stage startups, therefore with limited resources?

Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.

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