Personalized hair care


Who is the company

Formula is a start up that offers natural and personalized hair care products


What we did for them

We met the founder of the company Giacomo Bettazzi at the very beginning of the project, he introduced us his idea and we were thrilled from the beginning about its potential.

We kicked off the project with a new brand identity design with the goal of defining a brand with a fresh but scientific touch at the same time. An unconventional identity characterized by vivid colors, handmade illustrations and bright colorful photos is what we came out with to express the company purpose.

The big challenge in terms of UX design was to define a wizard that was easy enough to go through while asking enough information to the user who is into the product’s customization process.

From packaging to illustration design, from desktop to mobile website we refined every pixel of the project to define a unique‘formula’ experience. We really wanted to bring innovation into a pretty standardized sector. After 3 months spent between design, test and development we were ready to launch the version 0.1 of the e-commerce platform. 


What we love about this project

Starting a project from scratch is what we truly love. It is the best way express ourselves while creating experiences with the bigger picture in mind, with an eye on every detail of the project. Formula is the perfect example of working agile with a wide team of professionals to bring results in a very short amount of time.