The project greenandblue aims to promote northern italy as a great tourist destination for outdoor sports.
A natural full immersion
It is an initiative of seven italian regions under the direction of explora s.c.p.a. the main activities of the project include water sports, cycling and trekking.
What we did for them
Prior to the implementation of the greenandblue portal, we had defined the identity and visual side of the project. In order to meet the promotion requirements, 3 vertical videos of sport activities were produced. In close collaboration with the regions involved, we have created the textual, seo-optimized content to promote specific itineraries in each area of interest.
What we love about this project
Bringing together different partners in a pursuit of a common goal has been a real challenge. as the project will be promoted internationally, all content has been produced in three languages. it was great to involve outside collaborators alongside our team to provide the highest quality service possible.