La Classica

Hand Made in Italy cycling wear


Cycling and fashion Made in Italy

La Classica is an Italian company proudly founded by Lara Dotta. The company was born with the aim of putting together the passion for cycling and fashion with a brand that pursue the highest standards of Made in Italy.


What we did for them

We have been asked to perform  a UX review of the old company website, with the aim of identifying potential usability problems linked to the user interface, that presented low conversion rates. We performed screen recordings and an expert review with 5 UX designers and found the most urgent areas that needed to be improved, defining a task list with the goal of increasing the overall conversion rate. We then designed the wireframes of the new website’s structure for both mobile and desktop before redesigning the whole user interface.


What we love about this project

The chance to create a tailor-made e-shop for an Italian company which makes craftsmanship and innovation its core values has undoubtedly been the most stimulating experience.