La Classica is an Italian company proudlyfounded by Lara Dotta. The companywas born with the aim ofputting together the passion for cycling and fashion with a brand that pursue the highest standards of Made in Italy.
What we did for them
We have been asked to perform a UX review of the old company website, with the aim of identifying potential usability problemslinked to the user interface, that presented low conversion rates. We performed screen recordings and an expert review with 5 UX designers and found the most urgent areas that needed to be improved, defining a task list with the goal of increasing the overall conversion rate. We then designed the wireframes of the new website’s structure for both mobile and desktop before redesigning the whole user interface.
What we love about this project
The chance to create a tailor-made e-shop for an Italian company which makes craftsmanship and innovation its core valueshas undoubtedly been the most stimulating experience.
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