Oro di Spello is a new biological beauty line that offers natural cosmetics with a unique formula based on the famous city of Spello natural olive oil.
What we did for them
The company involved us in a global growth plan focus on the digital’s brand presence. We first delivered a UX analysis of the previous website with a very detailed roadmap describing every suggested improvement in detail: from the website redesign to the company new styleguide and tone of voice. We made a complete redesign of the previous e-commerce with the aim of improving the usability of the website and simplifying the product for over 70% of the customers. We care about every detail of the e-commerce maintenance, content production and delivery by helping the brand’s marketing team day by day.
What we love about this project
E-commerce are impressively interesting because you can measure almost everything with accuracy and see when the results of our work as designers is actually performing or when you have room to test and improve again. Building a dedicated team, to follow the brand on the long term, was undoubtedly an exciting challenge for us too.
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