On the whole, we redesigned the website following the mobile-first approach to provide the best user experience on all mobile devices. Bearing in mind the ROPO trend (Research Online, Purchase Offline), we added new sections to display the latest product collections and allow users to discover them without leaving the main page.
The best user experience for a new website
Anyway, in order to ensure a great user experience, we decided to showcase the products leveraging a minimal but powerful layout. So that the pictures could speak for themselves.
During that time, we established a solid relationship with the people behind the brand. Most notably, we built a relationship based on trust and credibility. As a result, we did an additional photo shoot in Alfredo Beretta’s showroom in Milan.