Cycling and Fashion Made in Italy

LaClassica is an Italian company proudly founded by Lara Dotta. The company puts together the passion for cycling and fashion with a brand pursuing the highest standards of Made in Italy.


What we did for them

We did a UX review of the ecommerce website, in order to identify potential usability problems linked to the UI, that presented low conversion rates. By performing screen recordings and an expert review with 5 UX designers, we managed to find the most urgent areas that needed to be improved. Therefore, we defined a task list with the goal of increasing the overall conversion rate. Before redesigning the whole user interface, we produced all the wireframes of the new website’s structure for both mobile and desktop.


What we love about this project

The chance to create a custom e-commerce website for an Italian company which makes craftsmanship and innovation its core values has undoubtedly been the most stimulating experience.