Life and soul of the space

Startup Architettura is a studio specializing in building and interior design, urban design and retail contract. A strong minimalist style distinguishes all their work as the common thread of their intrinsic recognizability.

 

 

 

What we did for them

The company contacted us because they felt the need to communicate their new essence, which had greatly evolved since the launch of the brand about five years earlier.

The original logo was in place, but they did not feel it belonged to them in the way it used to and the corporate website was no exception.

How to work on a website redesign

We started to analyze the context and interviewed the company to learn more of their culture. We especially wanted to gain a better knowledge of their business goals. Therefore, this first phase was key to pinpointing the company’s priorities and values.

We eventually came up with a complete and accurate redesign of the brand’s guidelines. In the case in point, we defined an extremely minimalist sign which aims to involve the viewer to complete the work.

 
 

What we love about this project

Collaborating with a studio which itself focuses on design and creativity, even though of a different kind, is never an easy task. Nevertheless, the power of minds inclined to imagine not yet existing compositions has proved to be incalculable. In fact, this whole process enabled us to work in a coordinated and convergent way.

When a website redesign helps drive success and further growth

While working on the website redesign and rebranding, we gradually managed to develop a new corporate identity. In the end, we ensured our client could rely on a solid bedrock for the future.

The sophisticated redesign of the website with a mobile-first approach has also allowed the studio to showcase their portfolio to an international audience.