Get to know our client

VoiSmart is an Italian company that specializes in cloud-based solutions in the field of Unified Communications and Collaboration. Some clients are TIM, Fastweb, Unicef, along with other big telco players.


What they needed

  1. Redesign of a white-label web video conferencing app;
  2. Excellent UI Design;
  3. Enjoyable and reliable user experience.

What we did

First off, we made a thorough analysis to identify the key usability gaps, so as to prioritise our tasks efficiently. In this stage, we conducted a UX Review and shared it with our client in order to lay the foundations for a clear and solid approach.


Based on the results of our UX Review, we pinpointed three weak areas:

The Dashboard
Why is it important?
👉The Dashboard must display a perfect organization of information.

The Task Orientation area
Why is it important?
👉The Task Orientation area assesses the ease with which users can complete actions;

The Page Layout area
Why is it important?
👉The Page Layout area shows the consistency with which information is presented across different page layouts.


So we focused on these areas and we designed:


A more user-friendly Dashboard

Since the dashboard lacked a key action, we reorganized the functional and visual elements. Consequently, we created a focus on relevant actions, especially on a blank dashboard (zero-data state) with no appointments. We then rearranged the hierarchy of actions based on their importance. We defined ‘Start’ as the primary action; whereas planning and scheduling a new conference call were secondary actions.



A brand new Design System

We built a Design System with the aim of creating a scalable set of all the main graphic elements, from input fields to buttons, calendars and multi-selection items. In this way, the product will be able to evolve into new versions in an efficient and agile way, streamlining the design collaboration processes, and protecting the usability and the quality of end users’ interaction with the product.


An excellent User Experience

We carefully analyzed the paths users take to complete the main actions (aka the core tasks), making sure they were clear and distraction-free. So, we asked ourselves: What is the most common action our users have to carry out? We ended up identifying the most important Calls to Action to bring the greatest value to users.

Add guests
Schedule the meeting
Join the meeting


A high-quality Brand Identity

We defined all the page layouts, specifically those relating to the main screen dedicated to video conferencing. We organized the graphic elements with two goals in mind: avoid redundancy and visually differentiate the main actions, for a great user experience. We devoted special attention in creating high quality original icons, exclusively designed for our client, to enhance the new brand identity. Each progress has been regularly presented and discussed with our client, thus getting extremely useful feedback to point our redesign processes in the right direction.