Get to know our client
Confindustria Assomarmomacchine is the Italian association of producers and processors of Marbles and Natural Stones. The association counts 320+ companies and serves as sole interlocutor with ministries, labor unions, universities, associations and trade fairs in Italy and abroad.
What they needed
In the first place, the client needed a brand new online presence. They particularly stressed the importance of relying on a much more effective website. Furthermore, it was really important that the new website, consisting of two parts, would allow more engagement and interactions. Especially, the associates needed the right digital tools in order to make the most of the reserved area.
A challenging redesign of the website
So, they asked us to redesign the website and create a digital point of connection between the associates and potential clients. Obviously, they expected a great user experience to keep users engaged and maximize conversions.
What we did
The new website of Confindustria Marmomacchine contains two parts. You can immediately spot an institutional area introducing to the association’s purpose and main characteristics. Less visible but equally important, a functional area with an internal search engine is key to boosting the search for a specific product or service, thus generating more leads for the associated companies.
Members have a personal page with customization tools for both visual and text content. Personal pages are designed with a special focus on user experience and business communication. We also defined different account levels to enable content sharing and to streamline processes.
What we love about this project
It’s nice to see when we can make our clients’ life easier leveraging our digital products. The new website of Confindustria Marmomacchine translates this vision to reality bringing simplicity into everyday life.