AI at glueglue

AI is a multiplier, not a shortcut

We use it every day in our own method, from the first wireframe to the last line of code, and we build it into the platforms we deliver to our clients. Not because it’s fashionable: because it genuinely moves the needle on speed and quality.

01
Inside our method

It changes the way we design and build. More directions explored, less time spent on repetitive work, more attention where it actually matters.

02
Inside your products

It becomes a feature of the platform: analysis, prediction, language understanding, automation. Designed around your data and your processes.

AI inside our work

We haven’t replaced anyone with AI. We’ve given designers and engineers a tool that widens the space of possibilities and shortens the time between an idea and its validation.

01

Exploring more directions

During UX, AI lets us generate and compare several hypotheses for flow, structure and content in hours instead of days. We synthesise research, feedback and client material to reach the right questions sooner. The designer stays the director: AI widens the options, the choice is ours.

Exploring more directions
02

Iterating on the interface

During UI we iterate quickly on layout, style, copy and component states, testing visual hypotheses before consolidating them into the design system. What used to be a compromise made for lack of time is now a decision made after seeing the alternatives.

Iterating on the interface
03

Accelerating development

In development we use AI where it makes sense and strategically: boilerplate, integrations, migrations, tests, refactoring, documentation. The time we free up goes where the value is highest — architecture, performance and product detail.

Accelerating development
04

Raising the bar on quality

Where there is no speed left to gain, there is quality to add: continuous code review, broader test coverage, edge cases and regressions caught before they become a problem. The result isn’t just faster, it’s sturdier.

Raising the bar on quality

AI inside your products

We integrate AI models and services into the platforms we design, picking the right technology for each use case. Not a chatbot bolted on top: features designed into the product.

01
Document and file analysis

We extract structured data from PDFs, contracts, invoices, reports and attachments, turning dormant archives into metrics you can actually query.

02
Predictive models

Forecasts built on the client’s real data: demand, churn, maintenance, scoring, anomalies. With an honest measure of how much they’re worth.

03
Language understanding

We classify, tag and enrich unstructured text — tickets, reviews, emails, notes — to infer meta-information nobody used to read.

04
Semantic search

Search engines and knowledge bases that answer in the user’s own language and cite their sources, built on your internal documentation.

05
Assistants and copilots

Conversational interfaces inside the platform, with controlled access to data and the ability to take actions on the user’s behalf.

06
Automations and agents

Processes that start on their own, handle the standard cases and call a human in when the decision really counts.

We work with

How we operate

AI is a young technology that changes every few months. That’s why we picked a few principles that don’t.

Problem first, model second

If a query solves it, you don’t need a language model. AI comes in when it’s the best answer, not when it’s the best story.

People stay in the loop

We design a human checkpoint wherever a mistake has a cost. AI proposes, people decide.

The data is yours

We agree upfront on where data runs, which models see it and what gets retained. In Europe or on-premise, when that’s what it takes.

We stay free

We build integrations that aren’t locked to a single vendor: models change every few months, your products don’t.

We measure

Every AI feature has a success metric defined before it’s written. If it doesn’t move that number, it doesn’t ship.

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

Apri o chiudi
Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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Do you use artificial intelligence?

Yes, on two fronts. Inside our own method, where it helps designers explore and compare several directions in hours instead of days, and helps engineers accelerate repetitive phases and raise quality with broader review and testing.
And inside the products we build for our clients: document and file analysis, predictive models, understanding of unstructured text, semantic search, assistants and automations.
For us it is a multiplier, not a shortcut: people stay in the loop and every AI feature has a success metric defined before it is written. Read how we use AI.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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