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SUMMARY: Frequently Asked Questions on User Experience, UX Design process and the profession of a UX designer.

SUMMARY: Frequently Asked Questions on User Experience, UX Design process and the profession of a UX designer.

As the SEO strategist would say, the questions we ask define us a lot more than we can imagine. Here’s the list of 7 fantastic questions about User Experience and UX design that determine our everyday work. Discover glueglue’s mindset, and let us know if you can relate to any of these topics!

Definition of User Experience?

First and foremost. When we come to think of it, we couldn’t even live without the term UX. It applies to so many online and offline dimensions of our existence that it would be difficult no to use it on a regular basis. UX design has become the new ergonomics for the world of design, brands, products, services or customer relationships. As we walk into a restaurant, get around in a foreign country, buy items through an app or even go the toilet, we can quickly evaluate the overall efficiency, aesthetics, and predictability of all these experiences. Basically, our life consists of good and bad UX stories.

How to critique UX design?

You can critique UX design on various levels. Whether it refers to an aesthetic, functional or strategic dimension, however, you always need to think holistically of the project. Sometimes you don’t need to dwell on the details as the digital product you’re coming across is just perfect. That’s when we say “tanta roba!” in our studio. It’s probably the highest compliment we could ever give. Tanta roba is something we could whisper to ourselves admiring a beautiful interface, say to each other when commenting the result of our work or get inspired by creative design online. For double impact, we recommend using a hand gesture.

What’s your next step to be an advanced UX Designer?

Hey, UX Designers, agility is the key. User Experience is a dynamic and rapidly changing environment. If you want to stay in the game, you need to be flexible, adapt quickly and have the courage to make crucial decisions under time pressure. If managing different projects at once while keeping an eye on latest trends and implementing innovations is a piece of cake for you, then you’re probably already there.

UX has become the new ergonomics for the world of design, brands, products, services or customer relationships.

How smart do you need to be to become a UX designer?

We believe in the smart rule. When Asana is bursting out with tasks, there are 78 notifications on Zeplin, and another 50 on Dropbox, you gotta play it smart not to lose yourself in the overwhelming panic. Getting organized is the key to successful and productive day, so we make sure our goals are specific, measurable, achievable, relevant and time-bound.
Working smart also means designing effective and intuitive digital solutions. At the end of the day, a practical website, easy-to-navigate app or well-designed menu improves the comfort of life for all of us.

The difference between Information Architecture and Navigation?

In a world of User Experience, clicks are of utmost importance. They also easily distinguish IA from navigation. With the right Information Architecture, you guide (navigate) a user through a digital product by making them click on the elements. The main challenge here is to reduce the number of clicks between the user and the content he’s trying to find. That’s why you need to arrange all the vital elements according to the purpose of the website or an app. Too many clicks can be discouraging just like unclickable buttons or too much text.

How to manage bugs and UX issues?

If you ever hear us screaming “Ma dai!”(Come on!) in our studio, that means we found a malicious bug on a website or realized the users don’t notice some cool app features. That happens to everyone, right? Even though solving such issues can be tricky, the secret lies in good organization and efficient project management. If you define, categorize, and prioritize bugs first, it’ll be easier for you to identify the right solution. Furthermore, you should have a clear bug-tracking process, so that you know exactly what steps to follow from spotting to fixing an issue. Luckily, there’s a variety of online tools available that can tremendously facilitate that. For example, Asana is great for task management, Slack for workflow, Invision for feedback collection or BitBucket for code collaborations.

 

What is the design thinking process in UX design?

Thinking and design are the core of all our work, so they had to appear on this list. On a regular basis, we come across such different dilemmas like: How can we improve the usability? How the user will know, they should click here? What’s the right font size to be best visible?

The ultimate way to start a new project is to think about the user. Empathizing enables to distill the critical features of the digital product while defining the project’s goal sets the those features i context. Brainstorming all the possible variations and prototyping lead to conceiving the optimal final outcomet.

Welcome to our UX design bubble

We hope that with these 7 questions at hand, you’ll understand our UX bubble better. Whether it’s commenting the reality around us, discussing the website layout or just saying hi, these topics embody our daily work. Do you have any questions that would define your own professional environment? Let us know!

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More articles related to UX:
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Our replies
to your questions

Apri o chiudi
Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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