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SUMMARY: Frequently Asked Questions on User Experience, UX Design process and the profession of a UX designer.

SUMMARY: Frequently Asked Questions on User Experience, UX Design process and the profession of a UX designer.

As the SEO strategist would say, the questions we ask define us a lot more than we can imagine. Here’s the list of 7 fantastic questions about User Experience and UX design that determine our everyday work. Discover glueglue’s mindset, and let us know if you can relate to any of these topics!

Definition of User Experience?

First and foremost. When we come to think of it, we couldn’t even live without the term UX. It applies to so many online and offline dimensions of our existence that it would be difficult no to use it on a regular basis. UX design has become the new ergonomics for the world of design, brands, products, services or customer relationships. As we walk into a restaurant, get around in a foreign country, buy items through an app or even go the toilet, we can quickly evaluate the overall efficiency, aesthetics, and predictability of all these experiences. Basically, our life consists of good and bad UX stories.

How to critique UX design?

You can critique UX design on various levels. Whether it refers to an aesthetic, functional or strategic dimension, however, you always need to think holistically of the project. Sometimes you don’t need to dwell on the details as the digital product you’re coming across is just perfect. That’s when we say “tanta roba!” in our studio. It’s probably the highest compliment we could ever give. Tanta roba is something we could whisper to ourselves admiring a beautiful interface, say to each other when commenting the result of our work or get inspired by creative design online. For double impact, we recommend using a hand gesture.

What’s your next step to be an advanced UX Designer?

Hey, UX Designers, agility is the key. User Experience is a dynamic and rapidly changing environment. If you want to stay in the game, you need to be flexible, adapt quickly and have the courage to make crucial decisions under time pressure. If managing different projects at once while keeping an eye on latest trends and implementing innovations is a piece of cake for you, then you’re probably already there.

UX has become the new ergonomics for the world of design, brands, products, services or customer relationships.

How smart do you need to be to become a UX designer?

We believe in the smart rule. When Asana is bursting out with tasks, there are 78 notifications on Zeplin, and another 50 on Dropbox, you gotta play it smart not to lose yourself in the overwhelming panic. Getting organized is the key to successful and productive day, so we make sure our goals are specific, measurable, achievable, relevant and time-bound.
Working smart also means designing effective and intuitive digital solutions. At the end of the day, a practical website, easy-to-navigate app or well-designed menu improves the comfort of life for all of us.

The difference between Information Architecture and Navigation?

In a world of User Experience, clicks are of utmost importance. They also easily distinguish IA from navigation. With the right Information Architecture, you guide (navigate) a user through a digital product by making them click on the elements. The main challenge here is to reduce the number of clicks between the user and the content he’s trying to find. That’s why you need to arrange all the vital elements according to the purpose of the website or an app. Too many clicks can be discouraging just like unclickable buttons or too much text.

How to manage bugs and UX issues?

If you ever hear us screaming “Ma dai!”(Come on!) in our studio, that means we found a malicious bug on a website or realized the users don’t notice some cool app features. That happens to everyone, right? Even though solving such issues can be tricky, the secret lies in good organization and efficient project management. If you define, categorize, and prioritize bugs first, it’ll be easier for you to identify the right solution. Furthermore, you should have a clear bug-tracking process, so that you know exactly what steps to follow from spotting to fixing an issue. Luckily, there’s a variety of online tools available that can tremendously facilitate that. For example, Asana is great for task management, Slack for workflow, Invision for feedback collection or BitBucket for code collaborations.

 

What is the design thinking process in UX design?

Thinking and design are the core of all our work, so they had to appear on this list. On a regular basis, we come across such different dilemmas like: How can we improve the usability? How the user will know, they should click here? What’s the right font size to be best visible?

The ultimate way to start a new project is to think about the user. Empathizing enables to distill the critical features of the digital product while defining the project’s goal sets the those features i context. Brainstorming all the possible variations and prototyping lead to conceiving the optimal final outcomet.

Welcome to our UX design bubble

We hope that with these 7 questions at hand, you’ll understand our UX bubble better. Whether it’s commenting the reality around us, discussing the website layout or just saying hi, these topics embody our daily work. Do you have any questions that would define your own professional environment? Let us know!

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Our replies
to your questions

Apri o chiudi
Why choose glueglue?

We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.

Apri o chiudi
How does glueglue work and what are the areas of expertise?

We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.

Apri o chiudi
What distinguishes glueglue from other top design or product agencies?

To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.

Apri o chiudi
Can you do web design?

We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.

Apri o chiudi
Do you also do branding or should I look for another agency?

Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.

Apri o chiudi
How much does it cost to entrust you with a digital project?

We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.

Apri o chiudi
Do you also work with early stage startups, therefore with limited resources?

Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.

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