Projects

The Netflix-like english learning platform

Normasteaching's NOD
Project Il Netflix dell'apprendimento della lingua inglese Project Il Netflix dell'apprendimento della lingua inglese

Company Bio

NOD is Normasteaching’s English e-learning platform, described by Vanity Fair as the most famous English teacher in Italy.

What we were asked

We were involved since day 1, communicating with the marketing and product team from the very beginning of the project. We have been in charge of research activities: defining personas and use cases, design: drafting the user flow, the wireframes and the user interface, development: both Back End and Front end of the platform. We focused in particular on the following activities:

👉 Defining the user flows in detail to predict all possible use cases

👉 Designing a user experience for the product that was intuitive and in line with the playful approach proposed by Norma’s typical teaching method.

👉 Designing a colorful and playful user interface to emphasize the functionalities linked to a gamification-style approach

👉 Developing a hyper-performing digital product and an architecture that could accommodate peaks of thousands of users at the same time

What we did

We started with an accurate analysis of the data shared by the customer to define the personas. Working on a shared board, we kicked off a co-design phase with the customer’s product team to better structure the user flows and wireframes. In particular, we have focused on the following areas:

Onboarding Wizard

Designed to customize the platform according to the language level of knowledge of the user and on his main interests, it has been conceived in 5 steps through which the user will find more suitable content for his profile.

Main dashboard

The main area of ​​the platform from which the user constantly has an overview of the lessons, bonuses unlocked and specific progress by category.

The user will then be able to unlock user levels based on his progress, from Newbie to an amazing user!

Lesson page

‘distraction-free’ design that favors the content and focus on it. The lesson, consisting of a video, a text, and a series of quizzes, has been optimized to be completed both from mobile and web with an optimal user experience.

Admin panel

The platform management area, designed to allow the uploading of content in a simple and agile way. From the management area, the marketing team can upload lessons and always have the bigger picture on product performance’s data, to have everything under control.

Working on this challenge from the very beginning was incredibly thrilling. From the strict timeline to the continuous iteration with NOD’s product team to maximize the value for the end user, from the research phase to the product development and testing phase, we completed the challenge of closing everything in less than 3 intense months of work.

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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