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Roofus is an Italian startup that works within the Internet of Things field, offering smart doghouses in supermarkets or shopping centers which allow dogs’ owners to leave their puppy in total security while they’re shopping.
Our collaboration stemmed from user experience’s design and from graphic interface activities for iOS and Android and it continued with mobile development activities from apps realized in Flutter.
👉 We started our project in a co-design phase to align ourselves with the technical and marketing team of the client
👉 Then, we went over the definition of users’ flows for a first look at the designated pathways for the user based on the pivotal use case outlined
👉 After that we focused on a session of low-fidelity wireframe design to allow us to consider the greatest number of possible solutions and to easily share them with the client to receive some feedback
👉 Therefore, we designed the graphic interface and illustrative contents for the onboarding phases and unlocking of the doghouse
👉 We developed semi-native apps for iOS and Android.
The activities we carried out focused particularly on:
Our product consists of a mobile app whose main functionality is unlocking doghouses that will open to a world of services such as dog sitting, dog walking and dog hosting. Our consideration of the product’s developmental vision medium to long term allowed us to structure the app in a modular way to achieve the perfect integration of the next features, defining the app’s Home as a Hub for all the services devoted to our four-legged friends’ lovers. We paid particular attention to the locking/unlocking phase of the doghouse and many tests with real people have been done to be sure to leave nothing to chance.
Once we defined the functional structure of the app, we went over the creation of a design system based on vivid and energetic colors in line with the brand Roofus. A minimal iconographic system composed of full shapes was defined to convey simplicity of usage and trust at the same time. The prototype we realized allowed us to share with the client a finished product to the pixel for main interactions, to draw in details the most delicate flows, from booking to unlocking the doghouse.
The mobile apps developed interface with the doghouse in a flexible and slim way, allowing the final user to book it, unlock the door at the beginning and at the end of the process, manage smart integrated functionalities such as:
👉 Consultation of the available doghouses nearby map depending on the GPS position of the user
👉 Real-time visualization of their own dog inside the doghouse, turning on and off the light and vent to adjust the climate inside the doghouse itself
👉 Payment with credit card based on the duration of the session
👉 Saving different payment methods
👉 Personalization of their own profile and their dogs’
We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.
We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.
To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.
We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.
Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.
We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.
Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.
