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A food-franchising start-up, aimed at a fast-growing market: healthy food and veganism, interpreted in the “gourmet sandwich” version. From a careful market analysis to the business plan, the brand went viral on social media and in the real world. The mood? Fun, tasty and colorful.
As partners, we’ve handled a range of strategic activities since the very beginning. After creating an effective branding strategy and a strong corporate identity in Flower Burger’s physical store a few years ago, we moved to the second phase of the project.
We supported the design interior team in order to create a very special mood. When entering a Flower Burger shop, you only get positive vibes and a sense of happiness and joy.
Starting with the logo, we took care of every detail so that we could get to a distinctive and attractive branding, instantly recognizable in the real world: from the illustrations inspired by the 70’s style to the menu design and the branded graphics on the walls.
For starters, we handled the design and development of Flower Burger’s website. We especially focused on developing a management tool that would allow to manage more and more shops. The website included also some eCommerce features: managers could promote new burgers, side dishes and desserts, while users could purchase their favorite products.
In addition to the website, we also dealt with email marketing. We designed a series of transactional communications and a quarterly DEM. Finally, key SEO and SEM activities have completed a strategic plan that is going to support the company’s international growth in the coming years.
Branding can definitely contribute to a successful business, especially in the food landscape. As a matter of fact, branding can help businesses reach some essential goals faster: reassuring users, leading them to purchase, building customer loyalty.
As for Flower Burger, we emphasized the quality of products through a visual storytelling. Hundreds of photos of ingredients set the path to the discovery of the colouful world of Flower Burger.
The user response was extremely positive: after a few months, page views increased by 200%.
Much to our pride, Flower Burger has been growing and expanding worldwide since 2015. We had an amazing time working on this project and we’re grateful for this chance to play such a role in the future of nutrition. Most recently, Flower Burger made its way to Europe and the US.
The whole glueglue team is happy to have contributed to the project. And as partners, we’re also hugely proud to support the trend of the future: healthy and sustainable food.
We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.
We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.
To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.
We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.
Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.
We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.
Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.
