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A food-franchising start-up, aimed at a fast-growing market: healthy food and veganism, interpreted in the “gourmet sandwich” version. From a careful market analysis to the business plan, the brand went viral on social media and in the real world. The mood? Fun, tasty and colorful.
As partners, we’ve handled a range of strategic activities since the very beginning. After creating an effective branding strategy and a strong corporate identity in Flower Burger’s physical store a few years ago, we moved to the second phase of the project.
We supported the design interior team in order to create a very special mood. When entering a Flower Burger shop, you only get positive vibes and a sense of happiness and joy.
Starting with the logo, we took care of every detail so that we could get to a distinctive and attractive branding, instantly recognizable in the real world: from the illustrations inspired by the 70’s style to the menu design and the branded graphics on the walls.
For starters, we handled the design and development of Flower Burger’s website. We especially focused on developing a management tool that would allow to manage more and more shops. The website included also some eCommerce features: managers could promote new burgers, side dishes and desserts, while users could purchase their favorite products.
In addition to the website, we also dealt with email marketing. We designed a series of transactional communications and a quarterly DEM. Finally, key SEO and SEM activities have completed a strategic plan that is going to support the company’s international growth in the coming years.
Branding can definitely contribute to a successful business, especially in the food landscape. As a matter of fact, branding can help businesses reach some essential goals faster: reassuring users, leading them to purchase, building customer loyalty.
As for Flower Burger, we emphasized the quality of products through a visual storytelling. Hundreds of photos of ingredients set the path to the discovery of the colouful world of Flower Burger.
The user response was extremely positive: after a few months, page views increased by 200%.
Much to our pride, Flower Burger has been growing and expanding worldwide since 2015. We had an amazing time working on this project and we’re grateful for this chance to play such a role in the future of nutrition. Most recently, Flower Burger made its way to Europe and the US.
The whole glueglue team is happy to have contributed to the project. And as partners, we’re also hugely proud to support the trend of the future: healthy and sustainable food.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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