Discussing prices for digital projects is always delicate. There is no “absolute” price; there is only a price that makes sense based on the complexity of the project, business objectives, and level of ambition.
At Glueglue, we work with price ranges so you can immediately understand what to expect—without surprises. Here’s how we interpret costs for our main services, from branding projects to web and mobile development.
1. Branding and Identity
Indicative range: €5,000 – €20,000
Includes:
- Definition of Brand Essence and Tone of Voice
- Creation of logo and visual identity
- Guidelines for digital communication
- Support for basic marketing materials
Variables affecting the price:
- Number of concepts and revisions
- Complexity of the visual identity
- Need for manuals and complete documentation
Tip: more complex branding projects, with detailed manuals and advanced communication strategies, fall in the higher part of the range.
2. Showcase / Corporate Websites
Indicative range: €8,000 – €25,000
Includes:
- Content strategy and architecture
- Custom UX/UI design
- Frontend development (React, Next.js, or similar technologies)
- Self-manageable CMS
- Basic technical SEO and performance optimization
Variables:
- Number of pages and complexity
- Integration with CRM, newsletter, booking systems
- Multilingual support
- Level of design customization
Tip: a simple corporate website can start at the lower end, while a multi-page site with integrations and advanced customization reaches the top of the range.
3. UX / UI Design (Advanced Digital Projects)
Indicative range: €10,000 – €30,000
Includes:
- User research and flow analysis
- Interactive prototypes
- Usability testing
- Scalable design for web and mobile
Variables:
- Complexity of user flows
- Number of iterations and tests
- Integration with technical development
Tip: the more complex the flows and the more iterations required, the higher the price.
4. Backend Development (Symfony, APIs, Complex Systems)
Indicative range: €15,000 – €50,000+
Includes:
- Robust, scalable backend architecture
- Integration with APIs and external systems
- User management, permissions, and roles
- Security and performance
Variables:
- Complexity of business logic
- Integration with frontend, mobile, and third-party services
- Expected scalability and traffic loads
Tip: enterprise projects or platforms with complex systems require higher budgets.
5. Mobile Development (Flutter, iOS/Android Cross-Platform)
Indicative range: €30,000 – €90,000+
Includes:
- Dedicated mobile UX
- Native or cross-platform UI design
- iOS and Android development with Flutter
- Integration with backend and external services
- Testing on real devices
- Store publication
Variables:
- Offline functionality, push notifications, geolocation
- Number of supported platforms
- Complexity of data synchronization
Tip: enterprise apps or apps with advanced features fall in the top end of the range.
6. Frontend Development (React, Next.js, or similar)
Indicative range: €15,000 – €45,000
Includes:
- Modern, responsive web interfaces
- Integration with backend and APIs
- Performance and SEO optimization
- Support for testing and QA
Variables:
- Complexity of interfaces
- Number of components and pages
- Complex dynamic interactions
7. Post-Launch Maintenance and Support
Indicative range: €1,000 – €5,000/month
Includes:
- Technical updates and security
- Bug fixing and optimizations
- Evolving support for future features
- Uptime and performance monitoring
Variables:
- Project complexity
- Frequency of required updates
- SLA levels and dedicated support
Conclusion: How to Interpret Price Ranges
Price ranges help guide decisions without creating false expectations. The right cost is not the lowest—it’s the one that allows the project to function today, grow tomorrow, and adapt over time.
At Glueglue, we always start with the key question:
What value should the project generate?
Only after that does it make sense to talk numbers—clearly, realistically, and sustainably.
