Blog

Video communication lessons from the woods

DISCLAIMER: The statistics contained in this article dates back to the 5th February.

Every day more and more of our customers are asking for effective video communication. Finding out what kind of communication works better or which one has a winning style is not easy.

If you look at these Youtube statistics you can find an account that is very different from the others. Scrolling through you will find lots of music and gaming channels, but there is one who stands out for its simplicity, clearness, and results: the Youtube channel Primitive Technology.

“the main power of his videomaking is in the editing”

This guy uses videomaking to record his hobby, where he creates things in the wild completely from scratch using no modern tools or materials.

You might ask yourself how his content made more than 200 millions of views on Youtube with only 23 videos, for an average of 6,3 million each and more than 3.273.858 subscribers, all of this filming himself while doing his hobby almost without any budget.

Fulfilling the boyhood dreams

A follower says: “Primitive Technology is one of the best channels on YouTube. This guy has a great talent for making documentaries. There are no words, but the videos are super easy to follow and to like.”

He is basically performing experiments in the woods. Fulfilling the boyhood dreams becomes a reality. There are a lot of survivalist skills to learn from the videos in this channel. It’s a good source of entertainment for countless hours and it is possible to copy his experiments without spending any money.

“It’s probably possible for us, but if we would have done the same actions like he is doing in the videos, it would look less interesting. The main power of his videography is in the editing of the perfect sequence of actions” says Sam Thompson on the discussion page.

 Back communication to the roots

Nowadays all the youngsters dream about being millionaires and making easy money, with trends like #richkidson Instagram, hundreds of startups arising every month claiming to “make the world a better place”.

Looking at examples like Primitive Technology makes me think about how more effective it is to create a simple communication through a clear, linear and direct production. He ignored all trends, and believing in his capabilities, he does his thing – alone, in the woods!

 

The numbers of this project

0

the words that he says

1

 the people who work on this project: just himself

2

the hours of published video content

3

the millions of subscribers

4

like $4,521 as the money raised on patreon.com from 1831 users

5

as the 539th Youtube channel rank in the world

6

the questions on his FAQ page where he says he wants it to become this his full-time job

7

as the estimated revenue per day on Youtube € 70 –  € 1.100  → read more

8

the hundreds of people average on his site web per month

9

the survival techniques he teaches

10

at least hundreds of thousands of comments for each video

 

If you like this article do not hesitate to contact us using the form below.
If you haven’t already, don’t forget to sign up to our newsletter – you’ll find the link in the website footer) to get the latest glueglue updates on a monthly basis!

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

Apri o chiudi
Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

Apri o chiudi
How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

Apri o chiudi
What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

Apri o chiudi
Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

Apri o chiudi
Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

Apri o chiudi
How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

Apri o chiudi
Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

Let's talk about your partnership

Tell us a bit about you, and the boldest challenge you’re taking on

Contact us