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Why to do a SEO Audit for your website

The optimization of a website is very important to make it findable for users and to offer your products or services. You will have a hard time on Google if you are only found by those who know your brand already.

How to do an seo audit

Having a professional do a SEO Audit for you is the best way to have an overview of the situation as-is.

The organic search is the engine that powers your website, it is probably the best way to attract new visitors, do branding and hopefully make new and loyal customers.

Start measuring and analyzing data

Making a good SEO audit means to capture the current status of your website.
This means to take a “snapshot” of all the aspects that allow proper indexing.

The SEO Audit is a document that attest, at a given moment, all the technical aspects and text which make up the site, aimed at improving the organic site traffic.

What are the key aspects that must be present in an SEO audit?

– Current indexed keywords
– Organic traffic volume
– How your site is positioned in the reference market
– Competitor analysis with strengths and weaknesses
– Coding issues (html, scripts, url)
– Analysis of metadata (title, meta, copy)
– Site Speed
– Mobile analysis
– Backlink analysis

All these aspects are important to get an overview of the current state of things and to understand where and how to intervene to improve them.

There are several tools used to obtain these data,
let us look at a few of them:

1. Siteliner: Free and fast analysis of your entire website – duplicate content, broken links, internal page rank, redirection and more. Also creates an XML sitemap. Easy to use and manage.

2. Screaming Frog: One of best tools for SEO analysis – The SEO Spider is a desktop program you can install locally on PC, Mac or Linux which crawls websites’ links, images, CSS, script and apps to evaluate onsite SEO.

 

3. Ubersuggest: If you are searching for long-tail keywords, this scraping tool will get all the suggestions out of the autocomplete function in the google search bar.

 

4. Coscheduler: Use this tool to create and find the best titles for your content.

 

At the end of the day SEO follows business strategies!

To ensure that the SEO Audit is really useful for your brand, it is important to set specific goals and make sure your SEO consultant understands the needs and aims behind any possible changes in the same way. Otherwise he will deliver only meaningless numbers and graphs you cannot combine with your business strategies. That’s why you should work closely with your consultant to let them know your business goals and define a detailed SEO marketing strategy.

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Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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