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Zeplin: from email to collaborative prototyping

Email subject: RE:RE:RE

I am sure you know this kind of email, where it is impossible to find what you are looking for, right?

Too many people in CC, no one knows who people are talking to, some don’t know if they should answer, the others don’t want to disturb, just a big, big mess.

Imagine such chaotic communicating multiple times a day. Unfortunately, it may happen very often especially if you work on a website design layout. Apart from emailing with the client to define all the details of the project, you need to be in constant touch with a web developer. This is exactly where things get complicated: how can you pass all the information to the developer without losing too much time with the creation of a “specification document”? 

Normally this document should contain things such as colors, stroke styles, a selection of images and symbols in different dimensions, font families, sizes, notes and much more. Overall, the information is packed and delivered in a somewhat confusing and not easy-to-understand way.

When we tried to focus on our design process, preparing and explaining these documents was very demanding and time-consuming.

Introducing collaborative prototyping

After years of the emailing madness, we discovered Zeplin, a software we now use with our clients and developers while working on the layouts of our web design projects!

This collaborative prototyping tool allows you to put markers at any part of the page (like pdf notes) where you and your web designer or developer can interact with each other. The main features are:

 

You can also connect your Zeplin project to a Slack channel and everyone in the team will be notified whenever a design or a resource is updated! 

Here at glueglue this collaborative prototyping tool makes our life easier and saves us a lot of time!

It’s one of those tools that once you start using, you ask yourself how you could ever have lived without it 😉

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+33 1 87 65 24 05

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We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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