Services

Brand identity design

Beyond logo design

Above all, it is a question of expressing the corporate vision, of establishing an emotional connection with one's current and potential customers. When we start a project with a startup or with a large company that wants to define its positioning in the market, our main objective is to visually represent the intangible that concerns it, elevating its uniqueness and its core values over everything else. We translate the promise that the company makes to its customers into tangible and declinable signs on all touchpoints, digital or physical: from the logo to the printed graphics, from the definition of the color palette to the tone of voice to maintain.

Our process

01
Analysis and surveys

After an initial meeting, we submit you to an interview or survey of about 10 questions to better understand the company objectives, positioning, competitors, vision and values on which to work.

02
Moodboard

After consolidating the first information, we create a presentation that aims to identify 2 potential communication paths with moodboards, color palettes and exemplary typography.

03
Brand design

We process the information internally and work on formalizing the most interesting ideas, refining and finalizing the most promising one by creating examples of brand applications in the physical and digital world.

04
Brand manual

The process ends with the creation of a Brand Manual, a document that provides guidelines on the visual identity and consistent use of the brand across various media. It includes elements such as the logo, colors and fonts, defining how they should be used in different contexts such as marketing, corporate communications and social media ensuring a uniform and recognizable image and reinforcing the company's identity.

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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Do you use artificial intelligence?

Yes, on two fronts. Inside our own method, where it helps designers explore and compare several directions in hours instead of days, and helps engineers accelerate repetitive phases and raise quality with broader review and testing.
And inside the products we build for our clients: document and file analysis, predictive models, understanding of unstructured text, semantic search, assistants and automations.
For us it is a multiplier, not a shortcut: people stay in the loop and every AI feature has a success metric defined before it is written. Read how we use AI.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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