Services

Usability testing

for a data oriented design based on real needs

Usability testing is a key element in ensuring an optimal user experience both during the design phase and after the launch of a digital product. Testing conducted on prototypes allows usability gaps and problems to be identified and fixed in advance, saving valuable time and resources. Furthermore, starting a process of continuous improvement through testing the already launched digital product allows you to maintain a high level of quality over time.

Here are the key steps in the usability testing process:

1
Target definition and selection

It is essential to select a group of participants who represent the target audience of the digital product. Typically, involving between 5 and 10 people provides significant insight into usability issues. This allows you to get feedback from a variety of perspectives and capture a wide range of possible issues.

2
Task definition

A series of specific tasks must be established to be assigned to the participants during the test. These tasks should represent common tasks users will perform on the digital product. This will allow evaluating the effectiveness of the design in supporting users in achieving their goals.

3
Survey creation

You can create structured questions or questionnaires to collect quantitative and qualitative feedback from participants. Questions can address aspects such as general usability, ease of understanding of the interface, and user satisfaction. This information will be invaluable in evaluating product performance and identifying areas for improvement.

4
Analysis of the results

Once the test is complete, you need to carefully analyze the collected data. This may involve examining video recordings of test sessions, evaluating responses to survey questions, and identifying significant patterns or trends. The goal is to identify the most relevant usability problems and understand their root causes.

5
Improvement listing

Based on the results of the analysis, it is important to list the areas that need improvement. These may relate to information architecture, navigation, the arrangement of user interface elements or the clarity of instructions. This list of improvements will provide a clear guide for iterating and continuously refining your digital product.

In conclusion, usability testing represents an indispensable practice to ensure a high quality user experience. From the choice of a representative target to the definition of the tasks, from the creation of surveys to the analysis of the results and the list of improvements, testing allows us to identify and correct usability problems, constantly improving the product

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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Do you use artificial intelligence?

Yes, on two fronts. Inside our own method, where it helps designers explore and compare several directions in hours instead of days, and helps engineers accelerate repetitive phases and raise quality with broader review and testing.
And inside the products we build for our clients: document and file analysis, predictive models, understanding of unstructured text, semantic search, assistants and automations.
For us it is a multiplier, not a shortcut: people stay in the loop and every AI feature has a success metric defined before it is written. Read how we use AI.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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