Usability testing is a key element in ensuring an optimal user experience both during the design phase and after the launch of a digital product. Testing conducted on prototypes allows usability gaps and problems to be identified and fixed in advance, saving valuable time and resources. Furthermore, starting a process of continuous improvement through testing the already launched digital product allows you to maintain a high level of quality over time.
Here are the key steps in the usability testing process:

It is essential to select a group of participants who represent the target audience of the digital product. Typically, involving between 5 and 10 people provides significant insight into usability issues. This allows you to get feedback from a variety of perspectives and capture a wide range of possible issues.

A series of specific tasks must be established to be assigned to the participants during the test. These tasks should represent common tasks users will perform on the digital product. This will allow evaluating the effectiveness of the design in supporting users in achieving their goals.

You can create structured questions or questionnaires to collect quantitative and qualitative feedback from participants. Questions can address aspects such as general usability, ease of understanding of the interface, and user satisfaction. This information will be invaluable in evaluating product performance and identifying areas for improvement.

Once the test is complete, you need to carefully analyze the collected data. This may involve examining video recordings of test sessions, evaluating responses to survey questions, and identifying significant patterns or trends. The goal is to identify the most relevant usability problems and understand their root causes.

Based on the results of the analysis, it is important to list the areas that need improvement. These may relate to information architecture, navigation, the arrangement of user interface elements or the clarity of instructions. This list of improvements will provide a clear guide for iterating and continuously refining your digital product.
In conclusion, usability testing represents an indispensable practice to ensure a high quality user experience. From the choice of a representative target to the definition of the tasks, from the creation of surveys to the analysis of the results and the list of improvements, testing allows us to identify and correct usability problems, constantly improving the product