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Apical is an Italian startup in the travel tech industry. Through a dedicated Saas platform, Apical offers the best tools to grow business ideas connected to travels, events and culture. In a nutshell, Apical is the perfect solution for Experience and Travel Creators, helping them create successful products.
The client essentially asked us to design the UX and UI for the travel experience provided by Apical SaaS platform. We therefore focused on the user interface (UI) and the dashboard and back-end areas. In the meantime, we designed the front-end interface for all users.
Subsequently, we developed the client’s preliminary use cases moving towards specific directions. In practical terms, we handled three main macro tasks:
In the first place, we carefully analyzed all the flows on a shared board. Then, we studied how to simplify and improve the interactions connected to the overall travel experience provided by Apical platform. In particular, we pinpointed three strategic areas.
The onboarding wizard welcomes the Travel Creators to the platform. During this process, they learn more about the platform and figure out how to make the best of it. Actually, the wizard aims to enable users to smoothly set up the product. In fact, the platform is totally tailored to each creator’s needs. In this way, leveraging few and specific questions, Apical can accurately profile all those users interested in trying the product for free.
The admin panel is the core of Apical. As a matter of fact, inside the dashboard, Travel Creators can create the best travel experiences in just a few simple steps. For example, they can create dynamic packages of products such as accomodation and tours, easily customizable by users. For this purpose, our UX team created a prototype made of 150+ screens. Our effort aimed to give the client a comprehensive overview of this special SaaS platform. Thus, we designed, among other things, the marketing dashboard, the calendar, the sections for products, orders and promotions.
As for the front-end of the shop targeted to end users, we designed a flexible template with the goal of hosting different products. Apical, indeed, allows users to purchase a number of experiences such as hotel stays, Yoga retreats, custom dynamic packages. Plus, speaking of booking flows, we went for a mobile-first approach for the best user experience on any device.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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