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Buybuyfree is an Italian startup active in the e-commerce field. It deals with online price comparison by rewarding the loyalty of its customers, making them earn from their purchases thanks to cashback rewards.
We were involved in the redesign of the website and mobile, dialoguing with the Buybuyfree team from the very beginning. We have been in charge of Research activities: in defining the use cases, Design: in drafting the user flows of the wireframes and the graphic interface. We focused in particular on the following activities:
👉 Define the user flows in detail to foresee all possible use cases
👉 Design a user experience for the product that was intuitive and in line with Buybuyfree’s need for renewal.
👉 Design a modern and tidy user interface in which the elements of the new design system created ad hoc could be clear and usable for the end user.
Starting from a shared board, we immediately started a co-design phase with the customer to better structure and define the user flows and wireframes of the product and then create the new user interface. In particular, we focused on the following areas.
Buybuyfree’s existing categorization system made it difficult to navigate intuitively within it. Our proposal was to synthesize, together with the customer, the items of the categories, further merging those that were very similar to each other and creating a hierarchy that is easier to navigate for the user.
Through a change also in technology, we have proposed a smarter search, which would return more solutions to the user who searches by keyword. Through the search bar, the user can in fact search not only for products, but also for categories, brands and brands within the buybuyfree database.
The ultimate goal of converting visitors into registered users set the stage for the creation of a new registered user section. This section had to clarify, both graphically, but also in terms of content, on the ways in which buybuyfree works, which rewards those who buy products through its site, through the best cashback in circulation.
Working on this project was an excellent opportunity for us to design a unique price comparator. Through continuous weekly checkpoints with the Buybuyfree team, we developed a site that could maximize user experience satisfaction and at the same time have a fresh and innovative image.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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