Projects

Reforestation made simple

Evertreen
Project La riforestazione resa semplice

Facilitate reforestation

Evertreen has set itself the ambitious goal of making reforestation an accessible and simple process for everyone, everywhere in the world. The main challenge was to create an intuitive and engaging user experience that would facilitate global participation in reforestation, combining a strong and recognisable brand identity with a scalable and functional digital platform.

From brand identity to platform go-live with thousands of users

We approached this project with a holistic approach, starting from defining the brand identity to developing the platform. Our process included:

Research and Analysis: Gaining a deep understanding of the reforestation market and the needs of target users.

Brand Identity: Creating a visual identity that embodied Evertreen's values of sustainability, trust, and positive impact.

UX/UI Design: Designing an intuitive interface that would guide users through the reforestation process in a simple and engaging way.

Platform Development: Developing a robust and scalable platform that supported an international community.

Your personal forest

Our approach to user interface design was based on principles of simplicity and engagement. Every design element was designed to facilitate interaction and guide the user through a clear and pleasant journey.

Home Page: An engaging introduction to Evertreen's mission with clear call-to-actions.

Donation Flow: A simple and intuitive donation process, with full transparency on how and where the trees are planted.

Personal Forest: A dedicated public section of one's profile where users can share their contributions, see the impact of their choices, and share results on social media.

A custom cart experience

For the design and development of Evertreen's custom shopping cart, we focused on creating a seamless and intuitive purchasing experience that could handle both recurring subscriptions and single tree purchases. Our approach prioritized simplicity and transparency, allowing users to easily customize their reforestation experience. Navigation between different purchasing options was optimized to minimize friction, providing a clear view of costs, benefits, and environmental impact. This enabled Evertreen to turn every interaction into an engagement opportunity, increasing user loyalty and perceived value.

A benchmark platform

Evertreen is a benchmark platform in the reforestation sector, with a growing community and a tangible impact on the environment. The combination of a strong brand identity, engaging UX/UI design, and solid technological development has enabled Evertreen to reach and exceed its goals.

Community Growth: A significant increase in registered users and active donors.

Environmental Impact: Thousands of trees planted worldwide, with detailed monitoring and reporting.

Positive Feedback: Enthusiastic testimonials from users who appreciate the simplicity and effectiveness of the platform.

Evertreen represents an example of how a clear vision and user-centered design can create a global positive impact. We are proud to have contributed to the creation of a platform that not only facilitates reforestation but also promotes greater environmental awareness.

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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