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FinHub is a startup in the fintech world born from crypto, investment and trading enthusiasts, an app to always keep an eye on the progress of your finances.
The collaboration with FinHub’s team started from the definition of the features of the product and the definition of the main use cases. The idea was to create a flexible and multi feature product, which would allow the user to range from the tracking of daily expenses in Oneclick mode, to the possibility of adding investment accounts with crypto and traditional assets, to the trading journal where to record all the trading operations.
We initially designed a brand that conveyed the idea of innovation, solidity and openness to the new financial world.
We then kicked off an intense phase of wireframing in co-design mode, where the founders of FinHub could intervene mainly by giving us insight into the dynamics of calculations and logic desired for the digital product.
We created an InVision prototype that would give the possibility to touch and test the main interactions of the product.
Naming and branding: the initial phase saw an exploration of the concepts behind the project, and the identification of a name that fully reflected its spirit. Then we focused on the shape design of the logo itself, inspired by the concept of growth expressed by the histogram merged with the project’s identification letter, the F of FinHub.
We then kicked off the low-fidelity wireframing phase, defining the structure of the mobile application. With a weekly checkpoint we started a very intense co-design phase, during which we defined every little detail of the digital product.
Once a consistent and scalable structure had been designed, we started the design phase, based on the previously designed visual identity. The creation of a product that allowed to have a clear visual focus on the data, at the center of the project, meant that the choice fell on a look with a minimal cut, without frills, where the content is king.
The development phase involved the back end and front end team which for several months worked on consolidating the calculation logic and the architectural optimization of the product, and then developing the two semi-native mobile applications in flutter.
We love the FinTech world, for the constant innovation it brings into people’s lives. Being involved in this process from the beginning gave us great satisfaction both from the point of view of professional challenge and from the human point of view.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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