Projects

Power to your voice with Loud

Loud mobile app
Project Il social che da potere alla voce Project Il social che da potere alla voce

Company Bio

LOUD is an Italian startup in the field of social audio, a platform for sharing short-form recordings. A collaborative podcast dynamically created from app users’ conversations.

What we were asked

We were asked by the LOUD team to collaborate, together with other professionals, on the creation of the social audio platform in all its aspects. In our case we focused in particular on the following activities:

👉 Define the user flows in detail to determine what the distinctive features of the app could be.

👉 Design the user experience for the product that would allow the user to use the app totally personalized, and at the same time simple and intuitive.

👉 Design the user interface, following the branding guidelines delivered to us by the branding team, which combines the innovative and colorful style they propose with our wireframes.

What we did

The activities we have carried out have focused in particular on:

UX benchmark research and user flow:

First we carried out a UX benchmark research activity, to understand what was the state of the art of the current audio social media applications on the market. In this way we were able to better define the drafting of the user flows at a later stage, with the aim of creating an original and engaging experience, also through completely innovative features, such as the comment section of a post, in which the creator he can decide who to have a conversation with, which everyone will then be able to listen to.

Wireframing:

Subsequently, thanks to the results obtained through the first phase, we started the work of organizing and visualizing what is the user experience within the application. Starting from the wireframe we designed the new product structure. In this phase the architecture and the main hierarchy of the elements have been defined. We then shared a fully interactive InVision prototype to simulate the selected use cases.

User interface:

Once the functional structure of the applications had been defined, we moved on to the creation of the graphical interface. In this phase we collaborated with a team of branding experts, with whom we defined the colors, typography and iconic animated styles for the application. The result is an application with bright tones and liquid shapes. As a stone thrown into the water creates concentric waves, audio published on LOUD can also generate a reaction in the listener.

What we loved about this project

Working on this project was an extremely interesting and formative test. We were able to collaborate with other industry experts, such as the Mox Consulting, NOku, Andrea Perato and Sergio Savini, and work hand in hand on several parts of the project.

Our headquarters

Milano
Via Santa Marta 19/A, Milano
+39 02 829 40378
Paris
3 Rue Dangeau, Paris
+33 1 87 65 24 05

Our partners

We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.

Our replies
to your questions

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Why choose glueglue?

We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.

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How does glueglue work and what are your areas of expertise?

We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.

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What sets glueglue apart from other top design or product agencies?

We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.

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Can you handle web design?

Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.

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Do you also do branding or should I look for another agency?

We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.

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How much does it cost to entrust you with a digital project?

We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.

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Do you also work with early‑stage startups, therefore with limited resources?

Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.

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