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Sofitness is the subscription-based workout web platform by Sofia Costantini. It was created to give her social media followers a dedicated space to train with her, following programmes structured by workout type, week and day, at home or at the gym.
Sofia had an audience following her every day, but no digital space of her own to turn that relationship into an ongoing training journey. She asked us to start from a blank page and build everything:
👉 A brand identity created from scratch, unique and contemporary, able to stand out in a crowded field like online fitness.
👉 A subscription web platform, with 3 training plans (such as gym and bodyweight) and videos organised by week and day.
👉 An admin panel for Sofia's team, to upload videos, manage users and subscriptions and monitor the platform's performance completely independently.
We took Sofitness from brand definition all the way to launch, following our design thinking-based method: Discover, Define, Sketch, Design, Test and Development.
💡 Brand identity: Creating Sofitness's identity from scratch, with a contemporary, distinctive visual language built around Sofia's personality and designed to work just as well on the web as on social media.
✏️ UX design: Mobile-first design starting from the use cases, with a clear journey that takes users from the free introductory video to the subscription. Content is organised by plan, week and day, and each video starts individually, so users can train at their own pace.
🎨 UI design: A complete design system and a high-fidelity interactive prototype, validated with stakeholders before development, for an interface that is on-brand, easy to use and enjoyable on both smartphone and desktop.
🧠 Development: A high-performance web app with GDPR-compliant sign-up and login, subscriptions and payment methods managed through Stripe, video streaming powered by BunnyCDN for smooth playback, and transactional emails via Postmark. Users independently manage their profile, consents, subscriptions and account deletion.
⚙️ Admin panel: A tailor-made tool for Sofia's team to upload and organise videos by plan, week and day, manage users, subscriptions and refunds, view statistics on active users and subscriptions, and automatically send payment receipts.
With Sofitness, we gave Sofia Costantini much more than a website: a recognisable brand and a platform of her own, turning her followers into a community of subscribers. For those who train, the experience is simple and engaging: choose the plan that suits you best and follow the programme day by day. For the team, the admin panel makes managing content, users and subscriptions fully independent. A project where identity, design and technology work together to bring a digital fitness business to life.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
Yes, on two fronts. Inside our own method, where it helps designers explore and compare several directions in hours instead of days, and helps engineers accelerate repetitive phases and raise quality with broader review and testing.
And inside the products we build for our clients: document and file analysis, predictive models, understanding of unstructured text, semantic search, assistants and automations.
For us it is a multiplier, not a shortcut: people stay in the loop and every AI feature has a success metric defined before it is written. Read how we use AI.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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