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UGO is an Italian startup offering care services to the elderly and the disabled. Specifically, UGO only employs qualified caregivers and operators. As a matter of fact, UGO operators are able to fully meet the needs of the elderly and carry out any task successfully.
The client gave us the task of improving the user experience of the service and doing an effective redesign of both the landing page and the private area for B2B (operators) and B2C (customers) users. In particular, they required us to make the handling of bookings super clear and user-friendly.
The documentation about user flows and new features, created by the client’s dev and marketing team, enabled us to start out with some really good groundwork.
We then focused on three main steps:
👉 Analysis and visual research to make the best design choices. A special checklist came out of that, helping us to achieve two goals: creating a successful digital product for the elderly and exploring new opportunities.
👉 Structural and functional design of UGO web app, leveraging the Mobile First approach for the benefit of B2B and B2C users.
👉 UI redesign with a close attention to usability for the elderly (B2C). Providing a great usability is always beneficial, but in this case it determines the real success of the app.
At first, we analyzed and optimized the user flows provided by client. Then, we worked on two flows: the quote request and the account registration for B2C users.
Given the specific nature of UGO, we designed an agile flow to help users immediately understand the service and provide them with a quote in real time before booking.
In order to achieve these two strategic goals, we divided the flow into a number of steps. In this way, we managed to spare users an excessive cognitive load.
In fact, users can get the information they need by following only 3 simple steps. Typically, the cost transparency is a key factor to speeding up the trust building process and therefore, boosting the lead-to-customer conversion rate.
The account registration of the B2C users takes place in a very easy way in the process of requesting the quote. Likewise, the subsequent login process is quick and simple.
On the other hand, we created a dedicated onboarding flow for those B2B users interested in working as caregivers for UGO. Those users are asked to provide some specific information. This flow actually represents the first step of the screening process.
Due to the high percentage of users using mobile devices, we created UGO’s mobile prototype in the first place. According to data by Repubblica.it, 46 million Italians are connected to the Internet. Of these, 65.5% get access to the Internet via either mobile devices or their home wifi.
Plus, we tested the app with real users, before proceeding with the implementation phase. In so doing, we could make improvements in a timely manner and ultimately create an amazing user experience.
Finally, we built a Design System to give our client the opportunity to easily manage the next stages of the platform’s development.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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