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UGO is an Italian startup offering care services to the elderly and the disabled. Specifically, UGO only employs qualified caregivers and operators. As a matter of fact, UGO operators are able to fully meet the needs of the elderly and carry out any task successfully.
The client gave us the task of improving the user experience of the service and doing an effective redesign of both the landing page and the private area for B2B (operators) and B2C (customers) users. In particular, they required us to make the handling of bookings super clear and user-friendly.
The documentation about user flows and new features, created by the client’s dev and marketing team, enabled us to start out with some really good groundwork.
We then focused on three main steps:
👉 Analysis and visual research to make the best design choices. A special checklist came out of that, helping us to achieve two goals: creating a successful digital product for the elderly and exploring new opportunities.
👉 Structural and functional design of UGO web app, leveraging the Mobile First approach for the benefit of B2B and B2C users.
👉 UI redesign with a close attention to usability for the elderly (B2C). Providing a great usability is always beneficial, but in this case it determines the real success of the app.
At first, we analyzed and optimized the user flows provided by client. Then, we worked on two flows: the quote request and the account registration for B2C users.
Given the specific nature of UGO, we designed an agile flow to help users immediately understand the service and provide them with a quote in real time before booking.
In order to achieve these two strategic goals, we divided the flow into a number of steps. In this way, we managed to spare users an excessive cognitive load.
In fact, users can get the information they need by following only 3 simple steps. Typically, the cost transparency is a key factor to speeding up the trust building process and therefore, boosting the lead-to-customer conversion rate.
The account registration of the B2C users takes place in a very easy way in the process of requesting the quote. Likewise, the subsequent login process is quick and simple.
On the other hand, we created a dedicated onboarding flow for those B2B users interested in working as caregivers for UGO. Those users are asked to provide some specific information. This flow actually represents the first step of the screening process.
Due to the high percentage of users using mobile devices, we created UGO’s mobile prototype in the first place. According to the latest data, 46 million Italians are connected to the Internet. Of these, 65.5% get access to the Internet via either mobile devices or their home wifi.
Plus, we tested the app with real users, before proceeding with the implementation phase. In so doing, we could make improvements in a timely manner and ultimately create an amazing user experience.
Finally, we built a Design System to give our client the opportunity to easily manage the next stages of the platform’s development.
We are a digital product agency with more than 10 years of experience and highly specialized skills in both design and development.
Over time, we have consolidated an agile and effective method to work best with all types of clients: from the start-up that needs some kind of support to the multinational corporation that wants to integrate a team with design and executive agility, our most appreciated peculiarity.
We are positioned in a medium-high market segment and are able to offer excellent value for money. Direct supervision by glueglue's founding partners of each project ensures the highest quality of service and finished product. We are on the top list of the best User Experience and digital product agencies on Clutch, the most widely used database of digital consulting agencies in the world.
We always start with a careful analysis of the customer's needs considering not only the product needs but also the medium and long-term business objectives.
As a first step, we often deal with the visual identity, evaluating the positioning by analyzing the competitor and identifying areas for improvement in terms of branding and image.
Then, we move on to the UX/UI area: we study the user experience of your product or service through a UX Review with 3 dedicated professionals to identify the points which it is necessary to act to improve the usability of the site or app examined.
In the following phase, we design the User Journey Map, i.e. the map of all the paths that the user follows, interacting with the product and the brand . Identifying all the contact points is of strategic importance in order to immerse ourselves in situations of real use and understand where value can really be created for the end user and therefore for the product.
We will then move on to the phase of creating the wireframes, with the sharing of an interactive prototype that will define the functionality and structure of each single page and interaction of the product.
Once the wireframes have been consolidated, we will move on to the design phase of the graphic interface, with attention paid to the smallest details in so as to ensure a positive and truly satisfying user experience.
At this point, our developers come into play for the implementation part. We use the most current technologies such as React, Flutter, Gatsby JS, Symfony, Node.JS and others to create products with high standards of quality and stability, working and pixel perfect.
To offer maximum value, the glueglue team works on a limited number of projects. In this way, our professionals can dedicate an uninterrupted focus to always obtain excellent results.
Each project is managed on the basis of precise deadlines and intermediate meetings with the client. We take care of the unique needs and potential of each product and consequently, each solution created is exclusive and highly customized.
Thanks to the experience of 10+ years in the digital sector, we have developed a successful method to achieve the highest goals in the areas that matter: strategy, design and development.
We work on all types of digital products, from iOS and Android apps to webapps and complex platforms.
Furthermore, part of the team specializes in creating marketing websites, i.e. websites totally focused on promoting the product or services.
Being a full-service agency, we also offer branding services such as naming and logo design. Among the products we create for our customers, the brand guidelines stand out, i.e. the detailed guidelines document for the corporate image. We are totally comfortable working on existing guidelines or in collaboration with a branding agency.
We like to always be as transparent as possible and we believe that talking openly about the budget is important to understand how to get added value from the partnership for both parties. Given this, since each customer has its own peculiarities and presents different challenges, we do not use a price list, but we invest time to understand the customer's reality well and provide a specific approach and an appropriate price.
Indicatively, the price of user experience and graphical interface design projects can vary in a range between €10,000 and €30,000, depending on various factors such as the client's needs and the complexity of the project.
The cost of the projects in area Branding is positioned between €5,000 and €15,000, always taking into account any possible peculiarities.
As regards the more technical part, the cost for the development of iOS and Android web and mobile apps ranges from €20,000 upwards .
Website development starts from a minimum of €10,000. Our average hourly rate for single consultations is €60 per hour.
If you want to get to know us better, you can schedule 30 minutes free by appointment.
Of course, we love startups! Over time we have met many enlightened and highly talented entrepreneurs.
We have invested in some startups, preferring work for equity. Our experience has always been positive, contributing to the achievement of various rounds of investments for a total value of over 30 million Euros.
