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VoiSmart is an Italian company that specializes in cloud-based solutions in the field of Unified Communications and Collaboration. On top of that, VoiSmart has built over time a significant portfolio of clients. For instance, some clients are TIM, Fastweb, Unicef, along with other big telco players.
First off, we made a thorough analysis to identify the key usability gaps, so as to prioritise tasks efficiently. At this point, our UX Review was key to laying the foundations for a clear and solid approach.
Based on the results of the UX Review, we pinpointed three weak areas:
Hence, our efforts focused on these areas to create a much more effective platform.
Since the dashboard lacked a key action, the functional and visual elements needed to be reorganized. Consequently, we put a new focus on relevant actions, especially on a blank dashboard (zero-data state) with no appointments. Then, we rearranged the hierarchy of actions based on their importance. As a result, ‘Start’ was identified as the primary action; whereas planning and scheduling a new conference call were secondary actions.
We built a Design System with the aim of creating a scalable set of all the main graphic elements, from input fields to buttons, calendars and multi-selection items. In this sense, the product will be able to evolve into new versions in an efficient and agile way. As a matter of fact, a good Design System helps to streamline the design collaboration processes, and protect the usability and quality of end users’ interaction with the product.
Analyzing the paths users take to complete the main actions (aka the core tasks), making sure they are clear and distraction-free, is generally paramount and this case is no exception. So, the key question here was: What is the most common action our users have to carry out? We ended up identifying the most important Calls to Action bringing the greatest value to users.
⭐Add guests ⭐Schedule the meeting ⭐Join the meeting
Designing all the page layouts, specifically those relating to the main screens dedicated to video conferencing, was a very fulfilling task. The design team reorganized the graphic elements with two goals in mind: avoid redundancy and visually differentiate the main actions, for a great user experience.
A good UI redesign necessarily involves creating high quality original icons, specifically designed to enhance the new brand identity. Every progress has been discussed with our client, thus getting extremely useful feedback to point our redesign work in the right direction.
We are the only Italian company partner of Google Flutter. Our partnerships and awards are the lifeblood of our work: from Stripe to Google, we choose excellence to guarantee continuous value to our customers.
We are a digital product agency with over 10 years of experience and advanced expertise in design and development. We have refined an agile and effective method, suitable for both startups and large enterprises, ensuring execution speed and consistent quality. We position ourselves in the upper‑mid range of the market, offering excellent value for money. Every project is overseen directly by the founding partners to ensure outstanding results. We are among the top User Experience and digital product agencies on Clutch, the leading global database for digital consulting.
We start with an in‑depth needs analysis, considering product and business objectives in the medium to long term. We often begin with visual identity: we assess positioning, analyze competitors, and identify opportunities to improve brand and image. We then move to UX/UI: we conduct a professional UX Review to identify areas for intervention and improve the usability of the site or app. We design the User Journey Map, mapping all touchpoints to understand real use cases and where to create tangible value. We create wireframes and share an interactive prototype that defines the functionality, structure, and interactions of each page. Once the wireframes are consolidated, we refine the interface design in detail to ensure a pleasant and consistent experience. Finally, our developers implement the product with modern technologies such as React, Flutter, Symfony, Svelte, Node.js, and more, ensuring quality, stability, and pixel‑perfect results.
We work on a limited number of projects to maintain constant focus and achieve excellent results. We manage each project with clear deadlines and regular meetings, building tailor‑made, truly customized solutions. With over 10 years of experience in digital, we apply a proven method that maximizes results in strategy, design, and development.
Yes. We work on iOS/Android apps, web apps, and complex platforms. A dedicated team also creates marketing websites, sites designed to effectively promote products or services.
We are a full‑service agency and offer branding services such as naming and logo design. We produce complete brand guidelines and work both on existing guidelines and in collaboration with other branding agencies.
We believe in transparency: talking openly about budget helps create value for both sides. Every client has different needs, which is why we don’t use a fixed price list. Instead, we take the time to understand the context and propose a tailored approach with a fair, appropriate investment. Our UX/UI design projects start at €15,000, while branding engagements begin at €8,000. Mobile app development typically requires an investment starting from €40,000, web apps from €30,000, and websites from €15,000. Our average hourly rate for consulting is €70/hour.
Absolutely yes: we love startups and often collaborate with talented entrepreneurs. We have invested in multiple ventures, favoring work for equity, contributing to funding rounds totaling over €30 million.
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